Continuing Education Credits for Massage Therapists
Success Aerobics: A Prosperous Mindset Creates a Successful Massage Business (3 hours)
This highly interactive workshop (both lecture and experience) is vital if you want to have a practice in these difficult times. As a healer, a massage therapist must overcome the limiting thoughts that keep an abundance of money from being attracted to your alternative healing business. The Breakthrough Aerobics inner workout builds a powerful Prosperity Consciousness that naturally attracts clients and success.
The workshop culminates in a group session of Prana-Sperity: The Breath of Abundance, a pleasurable, connected-breathing process that sometimes accesses childhood lessons about money. The insights facilitate dramatic breakthroughs, reversing old patterns of scarcity in your thinking, behavior, massages given,
and the size of your bank account. Please bring pillow, blanket, notebook, pen, and a desire to grow your business.
How Marketing can help your Massage Business Thrive (3 hours)
This hands-on lecture/interactive workshop is vital if you want to continue to have a practice in these difficult times. It teaches marketing, promotional and sales skills so that your massage business can be well positioned, a marketing term that differentiates you from competitors. The workshop also shows you how to incorporate successful promotional programs from other industries, develop niche markets for stimulating your massage business, inspire sporadic clients to become regular ones, and develop a "sales force" that encourages clients to actively refer new clients to you. Please bring a notebook, a pen and a desire to build your
business.
How to Overcome Procrastination NOW for Massage Success (3 hours)
Procrastination causes massage therapists to lose large amounts of money; miss business opportunities; and causes anxiety, insomnia, to say nothing of untold pain and suffering in relationships, and diminished self-esteem. In this valuable class, CE provider Cary Bayer, 2006 AMTA keynote speaker and author of How to Overcome Procrastination NOW and six books for CMTs, offers procrastinators essential tools to immediately overcome the habit of delay through the use of interactive one-on-one processes that help isolate the causes of such behavior.
Methods include a behavior modification process based on an enticing weekly reward that offers win/win scenarios for therapist procrastinators and the clients, co-workers, and family and friends whose lives they touch. Most of all, the fun reward game, taught in this class, dramatically transforms how therapists feel about the activities that they put off doing-morphing what was previously stress and anxiety into pure pleasure, prosperity, and peace.
Participants' learning outcomes include mastering mental, emotional, and behavioral techniques that cure one habit of delay at a time, in a way that's directly measurable every 7 days by objective standards. They'll also learn the daily 15-minute Procrastination Aerobics to help
prevent the onset of future procrastination.
How to Communicate Effectively (3 hours)
This highly interactive workshop will teach massage therapists communications and listening techniques to empower their massage businesses, transform negative patterns in relationships, and create positive breakthroughs. They'll learn how to communicate the truth quickly, effectively and kindly, avoiding unexpressed communications that hold back so many client relationships.
Attendees will also learn a writing technique to help them forgive clients and others, enabling strained or broken relationships to be repaired. This has the effect of creating more positive relationships and often income, as well.
Attendees will also learn techniques for acknowledging clients and co-workers, resulting in warmer, closer and deeper working relationships.
They'll learn how to master "Tele-connecting," the art of using the phone to inspire ex-clients back to their practices, and transform irregular clients into regular ones.
Students will learn how to broach sensitive, delicate and uncomfortable topics with clients such as raising fees, cancellation policies, missed appointments, and the collection of
payments.
Build a $100,000 a Year Massage Business in Just 1 Hour a Day (6 hours)
This critical seminar gives LMTs the tools they need to build an annual six-figure massage business. The tools include a 15-minute inner Success Aerobics workout that turns therapists into perpetual money magnets by overcoming negative and limiting belief systems about money they learned while growing up. The class also includes Going to the Market, a daily 45-minute program of networking and communications that establishes and empowers relationships with clients, former clients and health care professionals.
From this training, LMTs can look forward to quantum shifts in numbers of massages given and income-both active from treatments they give and passive from treatments given by therapist who work for them.
The Write Stuff: Everything you Need to Know about Everything you Need to Write (3 hours)
Massage therapists are trained in the healing art of touch, but are not trained in the art of the "writing" touch needed to help promote their massage businesses. This interactive workshop, which will teach how to effectively write a variety of public relations, promotional and advertising materials, will correct that oversight.
Course participants will learn how to write bios, press releases, newsletters, story ideas, articles, ads and ongoing columns for local personal growth- oriented magazines and community weekly newspapers. The instructor, who ran his own public relations and marketing company for 18 years, will expose students to effective examples of each of these written forms of communications.
Cary Bayer
AMTA KEYNOTE SPEAKER, MASSAGE COACH,
CE PROVIDER, SEMINAR LEADER, AUTHOR &
FACULTY MEMBER, MASSAGE BUSINESS UNIVERSITY
Cary Bayer was the keynote speaker at the 2006 American Massage Therapy Association convention. A Life Coach in Florida and New York, he's worked with Oscar-winner Alan Arkin, David Steinberg, Quality Inns, and more than 125 massage therapists throughout the U.S., and ran his own marketing/PR firm for 18 years. He founded The Breakthrough Aerobics Inner Workout, and authored two dozen publications on personal growth, including The Prosperity Aerobics; as well as six books and one DVD specifically for massage therapists, including Breakthrough Coaching for Massage Therapists; Reach out and Touch Someone: Tips for Marketing Massage; Massage Therapists and Money; How to Get New Massage Clients: The Innocent Art of Selling from the Heart; Affirmations for Massage Therapists; and Knowledge for Power and Success: The Keynote Address for the 2006 American Massage Therapy Association National Convention, which also exists as a DVD.
His five CE classes--developing prosperity consciousness; the art of marketing a massage business; how to communicate effectively; how to write; and overcoming procrastination--have been extremely popular with LMTs at annual conventions and chapter meetings. Each class is certified by the National Certification Board for Therapeutic Massage and Bodywork and the first four are certified by the Florida Department of Health's Board of Massage Therapy, as well. His "Build a $100,000 Annual Massage Business in Just 1 Hour a Day" 6-CE seminar is very popular among LMTs.
A faculty member of Massage Business University, Cary writes regular columns for a variety of massage publications, including Massage Today nationally; for World Massage Forum internationally; and for AMTA publications in Alabama, California, Connecticut, Delaware, Florida, Maryland, Minnesota, Ohio, Pennsylvania, Utah, Washington D.C. and West Virginia. He also writes a syndicated column called "Life 101," that runs in newspapers throughout the country.
He's led seminars on Success, Prosperity, Marketing, Sales, Breakthroughs, Meditation, Relationships, and Communication. His Breakthrough Coaching develops quantum shifts in his clients' finances, careers, and relationships. Cary lives in south Florida and in legendary Woodstock, N.Y.
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